To celebrate the 10th anniversary since its inception, Swedish design brand Hem invites the audience to join a conversation around the company’s identity and legacy. Occupying an interstice between utility and imagination, between art and industry, with an approach that defies tradition while always striving for excellence, Hem can be both elegant and irreverent, serious and playful, colorful and sober, functional while deeply personal. What is this Hem, then?

Inspired by archive depots as well as museographic displays, a monolithic showcase of Hem’s most iconic furniture designs occupies the main space, shedding light on the company’s creative interplay with some of the most important designers of our generation—including Max Lamb, Kwangho Lee, Sabine Marcelis, Soft Baroque, and Faye Toogood.

With an eye on the future, the two annex rooms are conceived as interactive vitrines dedicated to the company’s newest releases: the Great Sofa by Philippe Malouin, a modular design with a lounge-worthy presence, defines a space for reading, connecting, and unwinding, while the freshly reintroduced Experiment chair, a 1980s icon designed by Yrjö Kukkapuro, embodying a fearless avant- garde aesthetic, provides a semi-private space for discussion and research.

70Materia and Elica team up to present an interactive kitchen space activated by dinners and workshops throughout Design Week. A custom monolith in Progetto Basalto Levigato, created by 70Materia, plays host to Elica’s innovative LHOVTM, the first All-in-One appliance, which combines the functions of an oven, hob and extractor hood in a single appliance. Surrounding the centrepiece are the modules of 70Materia’s Satellite kitchen system, designed by architect Enricomaria Todaro, which travel on wheels and are joined together by magnets for ease of reassembly, creating a totally flexible approach to food preparation.
Towering over the kitchen, in an indoor botanic environment, a sculptural lamp created by Milan-based design studio Parasite 2.0, reinterprets and encapsulates LHOVTM, transforming it into a living organism where light, steam and heat materialize.
Within this frame, 70Materia also debuts Orbita, an experimental research project created in collaboration with Cara\ Davide, Finemateria and Groovido, working in the typologies of tables, totems and storage solutions.

Nordiska Galleriet (NO GA) unveils its new furniture collection, NO GA Projects, showcasing work by three visionary designers and design studios: Paul T. Frankl, Willo Perron, and NM3. The NM3 collection sees the Milanese studio translate their precise, industrial approach into wood for the first time, with chairs and tables crafted either Douglas fir or Afromosia, offering two distinct expressions—one neutral and minimalistic, the other elegant and refined. Montreal-born creative director Willo Perron, whose work explores the intersection of space, objects, and culture, introduces a modular furniture collection featuring mirrors and tables in different sizes, designed to be combined in various configurations, all crafted from cast glass fiber and handmade by master artisans. The installation also features three cocktail tables by legendary architect Paul T. Frankl, originally designed in the late 1940s and early 1950s, and which are considered to be his masterpieces.

Humanrace by Pharrell and USM Modular Furniture reimagine the bathroom as a space of holistic well-being. Humanrace creates tools for living well and caring for body, mind, and spirit with intention—a daily routine that ritualistically begins and ends in the bathroom. A Swiss design icon for over 60 years, the USM Haller modular system provides the foundation for a freestanding bathroom structured around two central axis, with fixtures provided by Laufen. The open-concept design reflects a human-centered philosophy, while USM’s signature shade of green evokes renewal and balance as fundamental elements of a day well lived. Stocked with custom accessories and Humanrace’s all-gender skincare range, the visitors are invited to explore a new vision for the bathroom before continuing with their day.

Karimoku Furniture’s brands KNS (Karimoku New Standard) and MAS present a conceptual lounge space featuring both new and classic items from their collections. Designed to resemble an interactive, natural landscape, with large sofa formations in a monochromatic yellow color scheme evoking a field of flowers. The floor, composed of 43 tatami mats, and surrounded by traditional Noren curtains, pays homage to the Japanese heritage of the brands. The lounge also contains a video installation “City Plants”, a collaborative project between Shinji Otani and Taisuke Koyama. Through two short films the artist explores how nature exists within urban environments, finding spaces in cracks in tarmac, in flowerpots on doorsteps, in urban parks and growing in forgotten corners of the city, seizing small gaps to grow in powerful, innovative ways. It is a celebration of nature’s strength and beauty, innovating even in challenging circumstances. Guests are invited to remove their shoes upon entering the space—a Japanese gesture that symbolizes relaxation and coziness, welcoming people to unwind.

As part of its ongoing music initiative, Stone Island is proud to introduce an immersive sonic experience in which the precise dimensions of the space will dictate the texture of the sound.

The project will come alongside a week- long cultural program encompassing a series of live music sessions, DJ sets, and conversations in collaboration with Friendly Pressure, bespoke sound system studio founded by Shivas Brown in London.

The project is a direct link to the Stone Island LAB & LIFE philosophy, where LAB is the constant, scrutinising and boundless investigation into the transformation and enhancement of materials, and LIFE is the lived experience, the identity, the perceived status of anyone feeling part of the Stone Island community. Inspired by the moments of togetherness that spark musical creation, the collaboration between Stone Island and Friendly Pressure brings to life a free space where sound and spatial design foster collaboration and conviviality.

Feat. Sabine Marcelis, Keiji Takeuchi, Cecilie Manz, Daniel Rybakken, and Stefan Diez.

After launching the world’s first industrial-scale 100% post-consumer aluminium last year, Hydro broadens its focus for their 2025 presence at Capsule Plaza, shifting its attention to transportation emissions. For “R100”, Hydro brings to life new works created totally within a self-imposed limit of a 100 km radius of Milan, from locally sourced post-consumer scrap to finished design objects. The designers—all unaware of the 100 km production radius when designing—were offered complete freedom by Hydro with no limitations to extrusion press size, product size or typology, to ensure that the project mirrors a real-life use-case. The five designers for this project were selected for their distinct design expressions and complementary methodologies, resulting in a unique collection of mono-material aluminium products varying from home decor objects to chairs and furniture components. All products are made of Hydro CIRCAL 100R recycled aluminium.

Italian technology company XL EXTRA- LIGHT® and Dutch-designer Sabine Marcelis present BLOOM, an innovative product launched through a site-specific installation. Made with Organix 3.0, a special blend of XL EXTRALIGHT® made up to 30% bio circular-attributed content from organic waste, BLOOM consists of two interconnected doughnuts, one to hold water and the other to house seeds and soil, creating a dynamic piece of design that allows for easy plant care. The project was conceived with the idea of creating an indoor object that is not only functional, but also transforms the act of caring for plants.

Richard Lampert showcases an evolution of the iconic Eiermann table as part of Capsule Plaza’s gift shop. Original designed in 1953 by Egon Eiermann, one of Germany’s most prominent architects in the second half of the 20th century, known for his functionalist, democratic style. The Eiermann table is his most enduring piece of furniture design, an instantly recognisable design icon, offering a unique multitude of combination and application options.

The minimalist construction features a perfect relation between use of material and stability. Newly updated by German designer Tim Schütze, the table has been transformed into a height-adjustable, ultra-contemporary table, housing the Capsule Plaza gift shop.

Founded in Copenhagen in 1904, Georg Jensen is a heritage Danish design house rooted in its founder’s curious spirit and dedication to craft. Under the Creative Direction of Brazil-born London-based designer Paula Gerbase, they present Gelateria Danese, a pop-up ice cream café designed to showcase the beauty and quality of silver. The collection brings the material into everyday rituals, removing it from its pristine perceptions. The café will serve artisanal Danish ice cream made with ingredients specific to Scandinavia, and developed in collaboration with Copenhagen-based, Italian-born chef Chiara Barla, as well as coffee from Copenhagen‘s Prolog, a Copenhagen specialty roastery. The new silverware collection is inspired by the geometric shapes and forms of 1920s Art Deco design language, paying tribute to one of the most influential design periods of the 20th century while reviving Georg Jensen’s signature ability to infuse an element of surprise into his creations.

The Osaka Sofa is one of Pierre Paulin’s most enduring designs, a modern icon of modularity and versatility. First created in the late 60s, and debuting at Osaka Expo 70, the sofa is more than a piece of furniture but a manifesto of Pierre Paulin’s design philosophy—one which embraced the idea that design should transform everyday life. The Osaka sofa marked a departure from the rationalist conventions that dominated the design world at the time: its organic and fluid shapes, modular configuration, and absence of rigid elements redefined the very idea of comfort, perfectly adapting to spaces and user needs of the era. Almost 60 years after its creation, this sofa remains a design masterpiece. Debuting at Capsule Plaza with a new version updated to exist in the outdoors, engineered with advanced, high quality, water-repellent fabrics, technical padding resistant to weather conditions, and treated metal structures—the Osaka Outdoor combines timeless aesthetics, durability, and uncompromising comfort.

Alongside the launch of the Air Max 180 “NIX,” PAN and Nike present
“The Suspended Hour,” a spatial intervention that explores club culture as a sacred space, reimagining its ritualistic environment as a fragmented recollection of a night out. The installation, developed as a collabo- ration between PAN founder Bill Kouligas, and sub under the creative direction of Niklas Bildstein Zaar, unfolds as a memory-infused design— an ephemeral imprint, a topographical map of movement, a place where motion leaves lasting resonance. A custom sonic sculpture plays a one-hour composition by Bill Kouligas that unfurls as visitors encounter the emotional phases of a club night— taking us through feelings of anticipation, discovery, euphoria, twilight, and solitude—as the sonic composition, spatial design, lighting, and atmosphere blur the line between memory and prophecy.

Japanese alternative luxury brand, vowels, present their first foray into the world of design through a collaboration with LA-based design studio, WAKA WAKA. Producing a line of custom chairs and shelves inspired by the Japanese philosophy of Shu Ha Ri, which states that one must master the fundamentals of a creative practice before breaking those rules and reconceiving the form. Exploring unique combinations of volume and linearity, systems of shapes and subtle detailing across a range of materials, the collaboration sees vowels and WAKA WAKA create a new chair and stool out of Baltic birch ply, with the cylindrical shape of the stool mimicking the dowels of the chair. Featured alongside the custom furniture are a handful of WAKA WAKA’s standard chair and stool designs, coated in International Klein Blue, as well as a selection of printed matter pulled from the vowels Research Library in New York City, covering Japanese architecture and design, photography, furniture, and culture, on a table designed by Monstrum Studio / Riccardo Villa Fabbiati. The space is completed and activated throughout the week by
a sound system by Matéo Garcia.

During Salone del Mobile 2025, Salon 94 Design presents a new body of work by designer Philippe Malouin, fabricated with Swiss furniture manufacturer Lehni. The collection, Bent Aluminium, features a series of tables, consoles, and shelves equipped with storage drawers. Notably, pieces with legs are equipped with cast nylon blocks. “Achieving minimalism requires ample storage.”

The collection represents Malouin’s continued exploration of industrial materials and manufacturing processes, transformed through his distinctive design language and careful color selections. Working closely with Lehni, renowned for their expertise in aluminium fabrication and a family business since 1922. Malouin has developed works that highlight the versatility of bent aluminium while maintaining structural integrity, and incorporates storage into all the table surfaces. Each piece balances technical precision with thoughtful proportions, offering practical storage solutions that disappear into the surfaces.

New York- and Los Angeles-based design gallery Friedman Benda identifies and advances key narratives that intersect contemporary design, craft, architecture, fine art, and cutting-edge technological research. Working with Duluth, Minnesota-born designer Misha Kahn

to present a selection of new pieces designed to inject spontaneity and non-conformity into the home. Presenting Azimuth, a sprawling grid of colorful mirrors, and Euphausiids Delight (Final Moments), a center table inspired by the rich interplay of marine crustaceans.

A console, A Long Winter’s Sleep, is Kahn’s first time working in carved marble, using the material to emulate draped fabric. The installation is completed with a couch and chair are made from Cedar fabric, created using just one single piece of hardware to lock-in their final shape, each comprised of puzzling entangled amorphous forms.

Uma presents their classic T4 sofa system designed by Holloway Li, alongside the Phantom side table, a new design produced in collaboration with Epicene. Founded by Steph Gallia in Izmir, Turkey, Uma crafts objects of permanence, blending innovation with enduring design inspired by their heritage in the automobile industry. The installation features the T4 sofa system comes in a range of colourways, paired with the Phantom side table to showcase the modular versatility of both designs. Made from epoxy resin and stainless steel, the Phantom side table is the result of a collaboration between Uma and Epicene, a jewellery and homeware brand led by multidisciplinary designer Burak Koçak. Resulting from an exploration of material efficiency through advanced engineering solutions, and designed using a process of topological optimization, a technique widely employed in aerospace and automotive industries, it refines structure by eliminating unnecessary mass while preserving strength.